Apr 03, 2022
In Welcome to the Forum
Maybe not all at once and maybe not all the Telemarketing List wine, but make this move step by step. And so (also) work on 'Transformation B'. Transformation A and Transformation B To explain those terms, I go back to what I wrote about the book Dual Telemarketing List Transformation in 2018. Namely that digital transformation often starts with optimizing processes. And if all goes well, they do not (only) tinker with those processes from the point of view of cost Telemarketing List savings. As an organization, they mainly want to serve their customer better, easier and faster. (Or their citizen, tenant, donor or student, of course. Their employee when it comes to internal Telemarketing List digital communication, services and collaboration). With higher turnover and profit and/or cost savings as a result. However, digital transformation does not stop with this process optimization. In fact, the authors (of 'Dual Transformation') state that process optimization in itself is Telemarketing List not a digital transformation at all, but simply part of good entrepreneurship. According to the authors, dual digital transformation involves these elements: Improve your current business operations by adjusting, simplifying and where necessary also planning and scrapping in order to be able Telemarketing List to work better, easier, faster and cheaper for your customer with the current services. This is close to process optimization, but Telemarketing List goes further. It is what is often labeled as digital transformation, but it is not (entirely). The authors refer to this as 'Transformation A'. Find new sales opportunities within your current area of Telemarketing List expertise with current and new customers, who use new, 'digital' business models and digital tools. This is very similar to disruption. New ways of working that fundamentally change an already Telemarketing List existing market, namely the current area of expertise.