Apr 07, 2022
In Welcome to the Forum
If everyone understands (really Phone Number Database understands clarity) what is meant by what, then everyone will more easily conform to the choice. By everyone I mean in this case not only all the people involved but also Phone Number Database all the systems involved. For humans, Paid Search is probably more readable than Google cpc. But for Google Analytics, Google cpc is much more recognizable than Paid Search. And since standard Phone Number Database segments, channel groupings and reports are based on cpc, it is smarter to conform to this choice. Now you could display google Phone Number Database cpc in your report under the heading Paid Search (which of course should also include Bing), but you are feeding the possibility that someone will tag their link with Paid Search after Phone Number Database reading the report, fully in line with the report. See here: a lack of clarity constitutes a violation of Law 1. Down! Game rule 3. Use auto-tagging if possible First, this means that your Phone Number Database actual destination URLs for the user are shorter cleaner. And secondly, it ensures that your Phone Number Database tagging is automatically built with default values from your campaign build. When naming your campaign structure, I still advise you to take all other rules into account, of course. Rule 4. Do not tag internal links Never tag internal links (on your own website) with UTM tags. These will Phone Number Database overwrite the original UTM tags and will prevent you from collecting accurate acquisition figures. If you want to track the effectiveness of internal links , you can, for example, use your own URL parameters that you can save using Google Tag Manager and custom dimensions in Google Analytics.