Apr 11, 2022
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This is the moment when you need to stand out to grab the attention of the recipient. Emojis ensure that the content of e-mail is visually displayed, if you use them correctly . There is an emoji sweet spot . Don't add emojis to the subject line just to draw attention. The chance that users will see your email as less valuable and that they will have negative associations is all the greater. Adding an emoji to the subject line increases the negative sentiment of that email by 26%. According to research by NN Group . Rather, maintain the corporate image and only use emojis where they really add value by providing context or relevant emotional value. In the Tommy Hilfiger example below, the emoji indicates that the email is Telemarketing list time-bound. ''Only a few more hours…'' indicates that the time is ticking. In this case, the hourglass emoji comes in handy as it reinforces the message. This is a sign of scarcity, one of Cialdini's principles of influence but more on that later. Email inbox with email from Tommy Hilfiger Tip! Use A/B testing. Every change in digital marketing needs to be tested. This way you will find out step by step what works and what does not work. You can easily run A/B tests for changing subject lines. The aim is to discover which variant produces the desired result. So test it out in the coming months! 3. Put the recipient's name in the subject line A third way to visually stand out in the inbox is to add the recipient's name in the subject line.