In 2020, the online live broadcast continued the trend of popularity, and the live broadcast business of short video platforms Taiwan Phone Number List such as Douyin, Kuaishou, and Weishi became prosperous. 36 Krypton reported that in 2020, the target GMV (total turnover) of Taobao’s live broadcast will be increased from 22 billion yuan to 500 billion yuan. Many Internet companies, including Baidu, NetEase, Weibo, and Ctrip, are adding Taiwan Phone Number List live broadcasts, but why did the crazy live broadcast to Momo suddenly become unfavorable? Momo successfully transformed from a stranger social platform to a live broadcast platform in 2016. In Q4 2019, live broadcast services accounted for 72% of Momo’s total revenue for the quarter.
In 2019, Momo’s live broadcast revenue exceeded 12 billion yuan. Crazy live broadcast to Momo, why is it suddenly not fragrant? Momo Taiwan Phone Number List mentioned in the financial report that the decline in live broadcast service revenue was mainly due to the negative impact of the epidemic on paying users, especially the payment sentiment Taiwan Phone Number List of top users. From rapid growth to continuous decline, what happened to Momo's live broadcast business? What did Momo miss? 1. The ebb of entertainment live broadcast, the rise of live broadcast with goods Online live broadcasting has a history of more than ten years in China.
In recent years, platforms such as Momo, Yingke and Huajiao have brought entertainment live broadcasting to a new level. However, the trend of live broadcasts began to change again in 2020, entertainment Taiwan Phone Number List live broadcasts gradually faded, and live broadcasts with goods began to rise. On the one hand, the e-commerce anchors such as Li Jiaqi and Wei Ya have continued to achieve new highs in the delivery Taiwan Phone Number List of goods. The average daily volume of goods is at the level of tens of millions. It is not new that the daily delivery of goods exceeds 100 million. On the other hand, Ding Lei, Dong Mingzhu, Luo Yonghao and other bigwigs, as well as Jia Nailiang, Wang Feng, Liu Tao, Wang Han and other stars have also begun to join the live broadcast camp with goods.